Can You Negotiate a Lower Price by Going Directly to the Listing Agent?

On a few occassions in my real estate career, I’ve come across some customers and clients who believe that they will be better off finding a new home without a Buyer’s Agent. They believe that if they go directly to the Seller’s Agent with an offer, they’ll get a much better deal, and will be able to negotiate a lower price than with a Buyer’s Agent.

Should you hire a Buyer’s Agent?

In some cases, with the right background information, access to all sold homes in the area, the ability/experience to do a market analysis on a home, and negotiation training, a person might be successful with this theory. However, in most cases, this tactic could be quite costly. Most consumers, even the very intelligent, well educated, thorough buyer who enjoys doing the research themselves, can miss very important details that an experienced agent deals with on a daily and weekly basis.

To help sort out whether a Buyer’s Agent is right for you, I’ve outlined a few facts:

1.  THE COST OF BUYER AGENCY:

In MA, the seller always pays a commission to the Listing Agent, of which some or half (most of the time) is offered to a cooperating Buyer’s Agent. Having a Buyer’s Agent is free to you. This wasn’t always the case. However, in recent years, real estate agents have made it easier for the consumer, and Buyers now have the choice to be represented.


2.  Will the Seller’s Agent reduce their commission?

Sometimes, buyers think that the Seller’s Agent will reduce their commission if they don’t have to pay a Buyer’s Agent. However, this couldn’t be further from the truth. The seller and the Seller’s Agent have a signed contract for the agreed upon commission, regardless of whether the Buyer’s Agent is used. Often, the seller has already considered the commission when listing, and the Listing Agent expects to receive the entire amount. It’s somewhat of a bonus to receive both sides of the commission. However, it’s also twice the work. Occasionally, a listing agent will reduce their commission a small amount (a couple of thousand at best). In those cases, often it makes no difference if there’s a Buyer’s Agent involved. I’ve seen commission reduced with and without a Buyer’s Agent.

3. A Sellers Agent’s fiduciary responsibility is to the Seller only.

Seller’s Agents are under an obligation to get the highest possible price for the home. S/he works for the seller only, not the buyer.

So, let’s play out a scenario that often happens in these cases: A house is listed for $800,000. The listing agent does a market analysis for her client, and determines that the house is worth $750,000 or less. However, the seller is adamant that he list the home at $800k, believing that his brand new kitchen in which he spent $50k should clearly add more value to the home. A buyer comes to the open house, loves the home and new kitchen, and decides to put in an offer. The buyer logs onto one of those well known real estate sites that claims to do a market analysis for you, and gets an estimate of $775k (these sites are more often than not, inaccurate). He decides to offer $770k, knowing his top price is $775k, since he doesn’t want to overpay. After a few counter offers, the seller agrees to the price of $775k as long as the Seller’s Agent is willing to take $5k out of her commission.

In this case, the buyer believes he’s been a savvy consumer, receiving a great deal without the help of his own agent, and even convinced the listing agent to reduce her commission. In reality, the buyer has overpaid by $25k.

You might think that this is fictional, at best. But I can tell you that, as a strong seller’s agent, I’ve seen this happen, and been on the seller’s side of things to see it happen. Of course, the seller and his agent are celebrating.

Let’s go back to our scenario: The buyer now needs to get financing. His lender hires a professional bank appraiser to determine the value of the property. The buyer is planning to put down 20% of the purchase price (20% of $775,000 is $155,000 – a $620,000 mortgage), believing that this will prevent him from having to purchase mortgage insurance. However, the appraisal comes back, and the buyer learns that the property is only worth $750k. The bank then decides that, in order to do a conventional loan and avoid mortgage insurance, the purchaser would only be allowed to take out a loan of $600,000. Now, not only is the house no longer a great deal, but the buyer has to come up with an additional $20,000 in order to purchase the property. And to make matters worse, at this point, it’s too late to bring in a Buyer’s Agent!

4. How can a Buyer’s Agent Help You?

So, this leads me to my next major point: only a Buyer’s Agent will do a Market Analysis for you to determine the home’s market value. A seller’s agent might provide other area ‘on market’ listings that appear to be comparable properties. However, remember that the Seller Agent’s fiduciary responsibility is to the seller only. So, the Seller’s Agent is going to only provide comparables that support the listing price. On the other hand, a good Buyer’s Agent will do a detailed analysis of the home to make sure you’re not overpaying, and will negotiate a fair price. In the previous example, had a Buyer’s Agent negotiated with the seller’s agent, the buyer would have known upfront that the house was only worth $750k. So, going into negotiations, the Buyer would be able to make an educated decision about the following: a. when to put in an offer b. how to present the offer so that it’s not offensive and c. if the seller wouldn’t budge on price, the buyer would have the option to walk away, knowing that they’d need an extra $20k to make it work with their financing!

5. Only a Buyer’s Agent will:

a. Recommend a home inspector.
b. Remind you when your home inspection deadline is about to be up.
c. Help you renegotiate should the home inspection reveal problems (structural or otherwise).
d. Keep your bank/lender up to date and on track for the loan commitment.
e. Know how to keep your deposit safe.
f. Research whether the home had permits for any work done.

This is one of the largest items you’ll purchase in your lifetime. Why would you take a chance of overpaying, especially in today’s Buyer’s market? Trying to do this yourself so that you can negotiate a lower price could actually do the opposite. Why would you take a chance?

Fielding A Lowball Purchase Offer On Your Home

Visit houselogic.com for more articles like this.

Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

6 Things That Turn Home Buyers Off (and What Sellers Can Do To Prevent It)!

Here are 6 big-time homebuyer turn-offs that make buyers cringe at the thought of your home, and action steps you can take to prevent your home from being an offender:  Click on the link below:

6 THINGS THAT TURN HOME BUYERS OFF AND HOW TO PREVENT IT

I’M FIRING MY REALTOR. HE REFUSES TO DISCUSS THE NEIGHBORHOOD AND I WANT TO KNOW WHO WILL BE LIVING NEXT TO ME! ISN’T IT THE REALTOR’S JOB TO TELL ME ABOUT THE NEIGHBORHOOD?

So you’ve started your journey of finding a new home.  You’ve picked the town. You’ve researched the schools.  But who is living in the neighborhood?  What kind of people will be living next door?  Many buyers and renters find it frustrating when they ask their realtor, and the question is avoided.   Many people argue, “I just wanted to know how many people my age live in the community!  Or, “I just wanted to know if there are young families living in the neighborhood.  We’re planning on having kids soon.”  Why can’t one expect their realtor to know this?  They ARE supposed to be the neighborhood experts, right?  And, the questions really do seem reasonable.

What you may not realize is that your realtor is OBEYING THE LAW!  It’s a difficult area for realtors.  Many buyers think that their realtor isn’t providing a service that they expect.  But, there are issues that, as realtors, we can’t discuss, nor should we.  We have to be very careful not to steer people toward certain neighborhoods, or use discriminatory language in our advertising, etc.  

A good rule of thumb as a buyer is to replace the key word in the question with race (you pick the race).  Let’s look at the question above again:  “I just wanted to know if there are any (race)’s living in the neighborhood.”  Now how does it sound?  It seems very clear to most of us when we talk about race.  But it is also illegal to discriminate for the following reasons:  “color, religion, sex, sexual orientation which shall not include persons whose sexual orientation involves minor children as the sex object, children, national origin, genetic information, ancestry, age or handicap.” (MA GL Chapter 151B, Section 4, 3B). 

YES, you read that correctly!  It says “age”, “children” and even “national origin”!  You may want to move to an area that’s primarily Swedish because you want your children to be around the culture in which you’re familiar.  But please, please don’t ask your realtor.  You’re asking him/her to break the law! 

Instead, do some research on your own about what’s important in a neighborhood.  Of course, I’m talking about non-discriminatory research!  There’s nothing illegal about learning about crime statistics and school systems.  Here are some tips to help you navigate on your own:

  1. If you’re worried about crime, there are places you can go online to check the statistics, such as this link: COMMUNITY REPORTS , which gives great information on any community in Massachusetts.  Also, it’s helpful to check the sex offender registry online: MA SEX OFFENDER REGISTRY
  2. If you want to know if a particular neighborhood is child-friendly, check to see if there are sidewalks.  Or look for  a cul-de-sac location, which makes for a safe area for children to play without the worry of traffic. Check to see if there’s a playground nearby.   Contact the local Chamber of Commerce for child-friendly businesses in the area.  Chances are likely that if there’s a need for a supply of child-friendly businesses in the area, you’ll find a demand of local families who need the businesses.
  3. Use the community profile link to research schools and income statistics, among other tools.
  4. Walk through the neighborhood and talk to the neighbors.  You’d be surprised at how much information you can get from a friendly neighbor!

For more information on Fair Housing in Massachusetts, visit this great website: MASS FAIR HOUSING 

4 RENOVATIONS THAT WILL DEVALUE YOUR HOME!

Do you wonder how much value you’re adding to your home with your new remodel project? Well, if you’re planning to sell your home in the near future, and you’d like to remodel, this article has some GREAT money-saving tips to keep in mind for resale.

Click here to read the article!

HOW TO PRICE YOUR HOME CORRECTLY

CLICK ON THIS LINK TO VIEW VIDEO: 

 HOW TO PRICE YOUR HOME CORRECTLY


As a Realtor, I’ll often look at the trends of SOLD homes in the Plymouth County area. If you’re planning to sell your home in the near future, viewing these trends will give you a lot of insight as to what you should expect. This is just one tool that I use. And of course, this is all dependent on your pricing your home correctly. If you price it incorrectly, these trends won’t help you at all. That’s why I’m looking only at sold properties. This shows that using a professional realtor who knows how to price your home is invaluable.

So I’ve printed out some figures (which you can download from my blog). The statistics that I’m showing you are current numbers taken directly from MLS. These figures show that if you’re selling your home anywhere between $150k-$600k in Plymouth County, you can expect to sell your home within 96% of the original sales price. This is encouraging! This shows that when your house is priced correctly, you can expect that you WON’T be forced to take a low offer. Of course, in this market, there are always bargain hunters. You will likely have to review at least one offer like this. But statistics show that real offers are right around the corner.

Another trend for properly priced homes is a marketing time of anywhere between 100 and 170 days. This means that you should plan for your home to be on the market for six months. So, if you’ve placed your home on the market two months ago in Plymouth County, and it’s still listed today without an offer, you should know that you could potentially have another 4 months before getting it sold! However, if you’ve listed it without the help and knowledge of a realtor, you are taking a huge risk! A professional market analysis along with a competitive, long-term marketing plan from a reliable realtor is what gets your home sold. To see what I mean, browse through the pdf document to the ACTIVE LISTINGS that show an average marketing time of 201 days. These homes have not sold yet, so we don’t know if they’re priced correctly. If you look at the homes between $150k to $599k, the numbers become more drastic, showing avg. marketing times for properties between $500k – $599k of 243 DAYS!! And because they’re not sold, many of these properties will continue to sit (buyers begin to recognize them as being on the market for a long time, and then they wonder why).

Pricing your home correctly is an important part of selling your home. If the price is wrong, your home will sit on the market for longer than it should. Not only that, but you’ll miss the PRIME marketing time, and you’ll end up selling the property for LESS than you would have if you had hired a professional from the beginning. PRICE IS EVERYTHING.

Download PDF Document here: MLS MARKET REPORT JANUARY 2011

WHAT IS BEING SOLD IN YOUR NEIGHBORHOOD?

Ever wonder what your neighbor listed his house for? Curious about how much your friend two blocks away got for his home? Do you want to see how much you could sell your own home for? Check out the video!

MARKET SNAPSHOT FOR THE HOME SELLER

9 “Must Do” Home Improvements to get your home sold FAST this Spring

NINE GREAT TIPS TO GET YOUR HOME SOLD FAST!

Are you wondering what to do to prepare your home to be sold this spring?  Well, download this FREE presentation for some helpful tips.  In order to get top dollar for your home, you must do some simple tasks.  Download this helpful document to get started today!

10 Resourceful Real Estate Tips for 2011

http://finance.yahoo.com/real-estate/article/111736/10-real-estate-tips-for-2011

BUYER BEWARE! HOUSE HUNTING TIPS…

GREAT HOUSEHUNTING TIPS FOR THE SAVVY HOME BUYER…

http://www.investopedia.com/articles/mortgage-real-estate/09/buy-house-emotion-free.asp